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Microsoft says Copilot is the number one app on Windows 11.

  • Jeremy Ross
  • 3 days ago
  • 1 min read

Ahead of File Explorer. Ahead of Microsoft To Do. Ahead of the Snipping Tool.

Take a moment with that.

Now, Microsoft isn't wrong that Copilot can be useful. Summarising a sprawling email thread? Genuinely handy. Turning a document full of half-formed thoughts into something structured? Saves real time.

But number one?

Here's the thing about File Explorer. You never think about it. You just use it — constantly, all day, without noticing — to find files, move documents, keep everything from descending into chaos. That's not glamorous. It doesn't get a keynote. But it's load-bearing.

Copilot isn't load-bearing. It's helpful. There's a difference.

It sits alongside your actual tools and helps you process information faster. That's a genuine value add. It's just not the same as the thing you'd notice immediately if it disappeared.

This ranking tells you more about Microsoft's strategy than your working day. AI PCs are the story they're selling right now, and Copilot is the headline act. Of course it's number one.

The better question — the one actually worth asking — is where does your team lose time?

If it's writing, summarising, or planning, Copilot might make a real dent. If it's disorganised files, unclear processes, or too many manual steps, no AI assistant is going to fix that. It'll just help you describe the problem more eloquently.

AI is becoming part of everyday work. That's fine. Just don't let Microsoft's marketing decide what productivity looks like for your business.

The best tool is still the one that solves your biggest daily headache. Want help figuring out what that is? Get in touch.

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