Websites are an essential aspect of marketing for any
business in the 21st century.
In just the first few seconds of a potential customer visiting your website, they will form an opinion of your brand and business. To make a great first impression, here’s what First Contact would recommend:
According to research, the average user looks at the design, and overall aesthetics of your website including layout, colour, and overall visual appeal. If the user doesn’t like what they see, they are more likely to leave your website and find a better-designed site. A website which looks cluttered, outdated or unprofessional shows a bad representation of your business, and this might be the time to consider a redesign of your website.
Content on your website should be straight to the point, and informative. The main content that users will first see is your homepage. The content on your homepage should be well-written and clear, so visitors to your website instantly have the information they need to know about who you are and what you do. Content should also include visual content such as videos and images. Make sure this type of content is of high resolution and clear.
Google have said that 53% of visitors will leave your webpage if takes more than 3 seconds to load, meaning you could lose web traffic, get fewer sales and will have a decreased customer satisfaction.
A visibly secure webpage
In certain web browsers, such as Google Chrome and Safari, when a visitor comes onto your website, it may come up with a sign saying ‘not secure’ in the website address bar. This shows the visitor that your page isn’t secure and doesn’t have an extra layer of protection that will protect their personal information from being misused or stolen. If the website is secure, then it will have a padlock at the beginning of the URL. By clicking on this padlock, you can find out information that deems the website reliable such as its SSL certificate. The website link should also say ‘https’ instead of ‘http’. The ‘s’ in ‘https’ stands for stands for secure.
Some web browsers may say that the connection isn’t secure if there is an issue with the encryption or it is known to be a dangerous website. Encryption means that any personal information can’t be intercepted by a third party. Without encryption any information on the webpage is sent in plain text.
If you would like more information or advice on this, please feel free to contact us on 0161 740 7400,
or you can visit our website at www.fc4.co.uk